Customer Relationship and Sales Management using Data Mining Techniques
نویسندگان
چکیده
منابع مشابه
Data mining techniques for customer relationship management
Advancements in technology have made relationship marketing a reality in recent years. Technologies such as data warehousing, data mining, and campaign management software have made customer relationship management a new area where firms can gain a competitive advantage. Particularly through data mining—the extraction of hidden predictive information from large databases—organizations can ident...
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Data Mining has enjoyed great popularity in recent years, with advances in both research and commercialization. The first generation of data mining research and development has yielded several commercially available systems, both stand-alone and integrated with database systems; produced scalable versions of algorithms for many classical data mining problems; and introduced novel pattern discov...
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ژورنال
عنوان ژورنال: International Research Journal of Multidisciplinary Technovation
سال: 2020
ISSN: 2582-1040
DOI: 10.34256/irjmt2033